Should I text my customers?
CRM & Follow-Up — answered straight, by an operator who builds these systems rather than an agency selling them.
Yes, for operational messages — appointment confirmations, arrival windows, quote follow-ups, review requests. Texts get read almost immediately. Marketing blasts are a different matter and carry real compliance requirements around consent and opt-out.
The longer version
Keep the two categories separate. Transactional texts about a job in progress are expected and welcome. Promotional texts require prior express consent, clear identification of the sender, and a working STOP — US rules around unsolicited messaging carry meaningful per-message penalties.
Practical hygiene: collect consent at the point of booking, use a business number rather than a personal cell, keep messages short and identify yourself, and honor opt-outs immediately and permanently.
More on crm & follow-up
Other questions
Let's build something real.
Want this done for your business instead of explained? Email bannisterderik@gmail.com or call/text 530-736-7085 — you get a straight answer from me, not a sales sequence.
Tell me what you need.
Name and a phone number is enough. You get me — not a form that disappears into an agency inbox.
A 250+ page site for your business. $500 if you check out now.
Every service you offer and every town you serve gets its own page — built on your logo, your colors, your license number. Schema, sitemap, and llms.txt so search engines and AI assistants both read you correctly. Delivered in 7 business days. You own all of it, source code included.