How do I get more repeat customers?
CRM & Follow-Up — answered straight, by an operator who builds these systems rather than an agency selling them.
Contact the list you already have on a schedule tied to how your service actually recurs — seasonal reminders, maintenance intervals, and annual check-ins. Past customers are the cheapest jobs available and the most commonly ignored.
The longer version
Most service businesses have hundreds or thousands of past customers and no system for reaching them. That database is an asset with a carrying cost of nearly zero, and a single seasonal campaign to it routinely outperforms a month of ad spend.
Tie the timing to the trade: gutters before the rain, HVAC before the first freeze and the first heat wave, irrigation at startup and blowout, chimney in early fall, pressure washing in spring. Relevance is what separates a useful reminder from spam.
More on crm & follow-up
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