How do I know which marketing is actually working?
CRM & Follow-Up — answered straight, by an operator who builds these systems rather than an agency selling them.
Put a unique tracking number on each channel, tag every lead with its source, and report on cost per booked job rather than clicks or impressions. Without that, budget decisions are guesses dressed up as strategy.
The longer version
Attribution in home services is messy and honest reporting admits it. A customer may see a truck wrap, search your name, read a review, and call from the map pack — one job, four touches. Track sources anyway; imperfect data beats none, and the biggest winners and losers show up clearly.
Add the low-tech instrument: ask every caller how they heard about you and log the answer. It catches word of mouth, yard signs, and AI-assistant recommendations that no analytics tool will ever attribute.
More on crm & follow-up
Other questions
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