How do I stop wasting money on ads?
Paid Ads — answered straight, by an operator who builds these systems rather than an agency selling them.
Track calls to their source, read your search terms report weekly, build a real negative keyword list, tighten your service area radius, and turn off ads during hours nobody answers the phone unless something answers for you.
The longer version
Without call tracking every decision is a guess. Most home-service leads arrive as phone calls, so an ad account measuring only form fills is blind to the majority of what it produced — and owners routinely kill the campaign that was actually working.
The second leak is after the click. Paying for a call that rings out to voicemail is the most expensive thing in the account. Either staff the phone during ad hours, or put an AI receptionist behind it so the spend converts instead of evaporating.
More on paid ads
Other questions
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Want this done for your business instead of explained? Email bannisterderik@gmail.com or call/text 530-736-7085 — you get a straight answer from me, not a sales sequence.
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