Do Facebook and Instagram ads work for contractors?
Paid Ads — answered straight, by an operator who builds these systems rather than an agency selling them.
They work for offers people buy on sight — turf, fencing, decks, remodels, pools, roofing after a storm — and for staying visible to a market between purchase cycles. They work poorly for emergency services, where the buyer is searching, not scrolling.
The longer version
The distinction is intent. Search captures demand that already exists; feed ads create it. Nobody scrolling Instagram decides their water heater is leaking, but plenty of people see a finished patio and start imagining theirs.
What performs is real footage of real work — a fifteen-second walkthrough of a finished job shot on a phone beats produced advertising in this category. Pair it with retargeting of website visitors who did not call, which is usually the cheapest lead source available.
More on paid ads
Other questions
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