Google Ads or Local Services Ads — which should a contractor run?
Paid Ads — answered straight, by an operator who builds these systems rather than an agency selling them.
Local Services Ads first for most home-service trades: they sit above regular ads, carry the Google Guaranteed badge, and charge per lead instead of per click. Add regular search ads for services LSAs do not cover or when you need control over exactly which searches you appear for.
The longer version
LSAs are simpler and stricter. You verify your license and insurance, set a weekly budget and service area, and pay for leads rather than clicks. You can dispute leads that are out of area or clearly not for your service, which caps the wasted spend that makes owners hate advertising.
Regular search ads earn their place when you need precision: a specific high-margin service, a specific competitor comparison, a specific city you are trying to break into. They also cover the trades and B2B services LSAs never added.
More on paid ads
Other questions
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