What pages does a service business website need?
Websites — answered straight, by an operator who builds these systems rather than an agency selling them.
A homepage that states the trade and the service area, one page per service, one per city served, an about page with real credentials, a contact page with a real phone number, an FAQ, reviews, and your license and insurance details. Everything else is optional.
The longer version
The about page is the one most owners underrate. It is where credentials, license numbers, years in business, and a photograph of an actual person turn an anonymous vendor into a company someone will let into their house. It also feeds the trust signals search and answer engines look for.
Skip the pages that exist out of habit — a stock-photo "Our Process" page, a mission statement nobody reads, a gallery of images that are not your work. Replace them with the pages that answer buying questions: what it costs, how long it takes, what happens on day one.
More on websites
Other questions
Let's build something real.
Want this done for your business instead of explained? Email bannisterderik@gmail.com or call/text 530-736-7085 — you get a straight answer from me, not a sales sequence.
Tell me what you need.
Name and a phone number is enough. You get me — not a form that disappears into an agency inbox.
A 250+ page site for your business. $500 if you check out now.
Every service you offer and every town you serve gets its own page — built on your logo, your colors, your license number. Schema, sitemap, and llms.txt so search engines and AI assistants both read you correctly. Delivered in 7 business days. You own all of it, source code included.