Should I hire a marketing agency or do it myself?
Hiring & Budget — answered straight, by an operator who builds these systems rather than an agency selling them.
Do the parts that are cheap and high-leverage yourself: the Google Business Profile, asking for reviews, taking job photos, answering the phone fast. Hire out the parts that need tooling and time — site build, technical SEO, ad management, automation.
The longer version
The best-run small service businesses tend to split it exactly that way. Nobody outside your company can produce your job photos, your review flow, or your response speed, and those are the highest-return activities available.
When you do hire, hire for a defined outcome with a defined deliverable, not a monthly retainer with vague scope. Ask what specifically ships each month, what you own at the end, and what happens if you leave.
More on hiring & budget
Other questions
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