What schema markup does a service business website need?
AI & Answer Engines — answered straight, by an operator who builds these systems rather than an agency selling them.
At minimum: LocalBusiness (or a more specific type like Plumber or RoofingContractor) with your name, phone, address or service area, and hours; Service markup on each service page; FAQPage on pages with real questions; and BreadcrumbList for structure. Add AggregateRating only if the reviews are genuinely yours.
The longer version
Schema does not make you rank. It makes you legible — it tells search and answer engines exactly what a page is about rather than leaving them to infer it from prose. For a business with dozens of service and city pages, that difference compounds.
The most common mistake is marking up things that are not true: review counts pulled from nowhere, hours that do not match the Google profile, an address for a business that has no public storefront. Structured data that conflicts with reality is worse than no structured data, because it teaches the engine to distrust the source.
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