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Systems built for pools & spas.

I build for pool builders and service companies specifically. You deal with long build cycles, seasonal service demand, and weekly-route economics — your systems should be built around exactly that.

Short answer

Derik Bannister builds websites, local SEO, answer engine optimization, Google Ads, AI phone answering, and CRM systems for pool builders and service companies across Oregon, Washington, California, Idaho, and Nevada. The trade-specific pieces: build-cost range guides, design galleries, weekly-service signup flows, and off-season maintenance campaigns. Flat pricing, and you own the work. Call or text 530-736-7085.

What I build for pool builders and service companies

Beyond the core stack — a ranking website, answer-engine visibility, dialed Google Ads, an AI receptionist that answers every call, and a CRM that never forgets a quote — pool builders and service companies get the trade-specific stack: build-cost range guides, design galleries, weekly-service signup flows, and off-season maintenance campaigns.

The full stack

Websitesfast, search-first websites built to convert calls and quote requestsSEOthe local search systemAEOgetting your business named and cited when people ask ChatGPT, Gemini, Perplexity, and AI Overviews who to callGoogle Adssearch campaigns and Local Services Ads that buy jobs, not clicksAI Answeringan AI that answers every call in seconds, any hour, books the job, and escalates real emergencies to youCRMa pipeline that chases every estimate, logs every call, and never lets a quote die in silenceEmail & SMSseasonal campaigns, estimate follow-ups, and reactivation that turn your existing list into booked workReviewsreview requests after every job, responses in your voice, and problems routed to you before they go publicSoftwareinternal tools built around how your operation actually runsLanding Pagessingle-purpose pages built for one service and one city, tuned until the conversion rate movesLocal Services Adsthe Google Guaranteed badge and pay-per-lead placement above every other ad on the pageGoogle Profilethe single highest-leverage local assetCall Trackingnumbers on every channel so you know which marketing actually produced the callContentarticles, guides, and service explainers written to rank and to answer the questions buyers actually askSite Carestatic hosting, uptime monitoring, backups, and the small changes you need without waiting on a queueAutomationthe repetitive parts of your operation handled by softwareBookinglet customers book a real slot on your calendar at midnight instead of leaving a voicemailMeta AdsFacebook and Instagram campaigns for the offers that sell on interruption, not searchSocialproof-of-work posting that makes you look like the busiest, most competent shop in townPhoto & Videoreal footage of your crew and your finished workBrandinga mark, a palette, and a voice that make a two-truck operation look like the standard in your marketLink Buildingmanual, white-hat backlinks from real sites that move local rankingsPressprofessionally written announcements distributed through established newswire networks

Anchor markets

Portland, ORPools & Spas systems in the Portland metroSalem, ORPools & Spas systems in the mid-Willamette ValleyEugene, ORPools & Spas systems in the southern Willamette ValleySpringfield, ORPools & Spas systems in the southern Willamette ValleyGresham, ORPools & Spas systems in the east Portland metroHillsboro, ORPools & Spas systems in the west Portland metroBeaverton, ORPools & Spas systems in the west Portland metroBend, ORPools & Spas systems in the Central OregonMedford, ORPools & Spas systems in the Rogue ValleyCorvallis, ORPools & Spas systems in the mid-Willamette ValleyAlbany, ORPools & Spas systems in the mid-Willamette ValleyTigard, ORPools & Spas systems in the southwest Portland metroLake Oswego, ORPools & Spas systems in the south Portland metroGrants Pass, ORPools & Spas systems in the Rogue ValleySeattle, WAPools & Spas systems in the Puget SoundSpokane, WAPools & Spas systems in the Inland NorthwestTacoma, WAPools & Spas systems in the South SoundVancouver, WAPools & Spas systems in the southwest WashingtonBellevue, WAPools & Spas systems in the EastsideKent, WAPools & Spas systems in the South King CountyEverett, WAPools & Spas systems in the north Puget SoundRenton, WAPools & Spas systems in the South King CountyYakima, WAPools & Spas systems in the Yakima ValleyBellingham, WAPools & Spas systems in the north Puget SoundKennewick, WAPools & Spas systems in the Tri-CitiesOlympia, WAPools & Spas systems in the South SoundLos Angeles, CAPools & Spas systems in the Greater Los AngelesSan Diego, CAPools & Spas systems in the San Diego CountySan Jose, CAPools & Spas systems in the Silicon ValleySan Francisco, CAPools & Spas systems in the San Francisco Bay AreaFresno, CAPools & Spas systems in the Central ValleySacramento, CAPools & Spas systems in the Sacramento ValleyLong Beach, CAPools & Spas systems in the South BayOakland, CAPools & Spas systems in the East BayBakersfield, CAPools & Spas systems in the southern Central ValleyAnaheim, CAPools & Spas systems in the Orange CountySanta Ana, CAPools & Spas systems in the Orange CountyRiverside, CAPools & Spas systems in the Inland EmpireStockton, CAPools & Spas systems in the Central ValleyIrvine, CAPools & Spas systems in the Orange CountyFremont, CAPools & Spas systems in the East BaySan Bernardino, CAPools & Spas systems in the Inland EmpireModesto, CAPools & Spas systems in the Central ValleyOxnard, CAPools & Spas systems in the Ventura CountySanta Rosa, CAPools & Spas systems in the Sonoma CountySanta Barbara, CAPools & Spas systems in the Santa Barbara CountyRedding, CAPools & Spas systems in the far northern CaliforniaBoise, IDPools & Spas systems in the Treasure ValleyReno, NVPools & Spas systems in the Truckee MeadowsLas Vegas, NVPools & Spas systems in the Las Vegas ValleyAll 212 cities →Every market I serve

Questions, answered straight

Do you actually understand the pools & spas business?

The systems are built from running my own service business and studying how pool builders and service companies win work — around long build cycles, seasonal service demand, and weekly-route economics, not around a generic agency playbook.

What should a pools & spas company fix first?

Usually the leaks: calls that go unanswered and leads that never get followed up. An AI receptionist plus automated follow-up typically pays for everything else.

Do you take my competitors as clients?

I keep conflicts off my plate. If I'm already working deep with a pools & spas company in your service area, I'll tell you straight and we'll sort scope or a referral — ask about market exclusivity on retainer work.

Let's build something real.

Ready to be the pools & spas company everyone in your market finds first? Email bannisterderik@gmail.com or call/text 530-736-7085 — you get a straight answer from me, not a sales sequence.

Tell me what you need.

Name and a phone number is enough. You get me — not a form that disappears into an agency inbox.

Goes straight to me. No sequence, no sales team. Or call/text 530-736-7085.

The wedge

A 250+ page site for your business. $500 if you check out now.

Every service you offer and every town you serve gets its own page — built on your logo, your colors, your license number. Schema, sitemap, and llms.txt so search engines and AI assistants both read you correctly. Delivered in 7 business days. You own all of it, source code included.