Systems built for flooring.

I build for flooring companies specifically. You deal with showroom foot traffic dying while big-box stores buy the search results — your systems should be built around exactly that.

Get a free strategy brief →Call/Text 530-736-7085

What I build for flooring companies

Beyond the core stack — a ranking website, dialed Google Ads, an AI receptionist that answers every call, and a CRM that never forgets a quote — flooring companies get the trade-specific stack: product visualizers, in-home consult booking, and local SEO that beats the big boxes.

The full stack

Websitesfast, search-first websites built to convert calls and quote requestsCustom Softwarepurpose-built software for how your operation actually runsSEOranking in the map pack and organic results where your customers actually searchGoogle Ads / LSALocal Services Ads and PPC run to a cost-per-booked-job numberAI Receptionistevery call answered 24/7CRM & Automationevery lead, quote, and job in one pipeline with follow-up that never forgetsEmail & SMSestimates followed up automatically and past customers reactivated every seasonReputationreview requests after every job, responses handled, your rating defendedContentlocal, service-specific content that compounds into rankingsLink Buildingauthority links from real sites that move rankingsPress Releasesnewsworthy announcements written and syndicated to hundreds of outletsBrandingan identity sharp enough to be remembered

Markets I serve

Portland, ORFlooring systems in the Portland metroSalem, ORFlooring systems in the Willamette ValleyEugene, ORFlooring systems in the southern Willamette ValleySpringfield, ORFlooring systems in the southern Willamette ValleyGresham, ORFlooring systems in the east Portland metroHillsboro, ORFlooring systems in the west Portland metroBeaverton, ORFlooring systems in the west Portland metroBoise, IDFlooring systems in the Treasure ValleySpokane, WAFlooring systems in the Inland NorthwestVancouver, WAFlooring systems in the southwest WashingtonReno, NVFlooring systems in the Truckee MeadowsRedding, CAFlooring systems in the far northern CaliforniaAll locations →Every city I serve

Questions, answered straight

Do you actually understand the flooring business?

The systems are built from running my own service business and studying how flooring companies win work — around showroom foot traffic dying while big-box stores buy the search results, not around a generic agency playbook.

What should a flooring company fix first?

Usually the leaks: calls that go unanswered and leads that never get followed up. An AI receptionist plus automated follow-up typically pays for everything else.

Do you take my competitors as clients?

I keep conflicts off my plate. If I'm already working deep with a flooring company in your service area, I'll tell you straight and we'll sort scope or a referral — ask about market exclusivity on retainer work.

Let's build something real.

Ready to be the flooring company everyone in your market finds first? Email bannisterderik@gmail.com or call/text 530-736-7085 — you get a straight answer from me, not a sales sequence.

Email Derik →Call/Text 530-736-7085